An approval reversed by a shareholding nobody declared
A smart gym operator hired a digital marketing manager, and the application was approved. A few months later the approval was reversed, after a related-entity shareholding that had not been declared at the time of application came to light.
Industry context
App-booked gyms compete on visibility. Search, paid social and email are how members find them and come back. A dedicated digital marketing manager is often the first specialist hire such a business makes.
What changed and why CCP applied
The candidate came from software sales and had run a franchise of a consumer brand. The new role was shaped as a full digital marketing function: search engine optimisation, search advertising, paid social and email.
Our strategy
We prepared the training blueprint and application documents, and answered the assessor’s clarifications. The engagement was slowed by a long gap in responses from the employer before the interview stage. The application was approved and a funding agreement issued. During the funding period the related-entity shareholding was identified, and the agency issued a final rejection.
OJT activities planned
- Search engine optimisation.
- Search advertising campaigns.
- Paid social campaigns.
- Email marketing to members and prospects.
Outcome
- Role
- Software sales and franchise background converted into digital marketing manager
- Pathway
- Digital advertising and marketing pathway (new hire)
- Status
- Approved, then reversed on an undeclared related-entity shareholding
- Lesson
- Related and franchise entities need to be checked and declared before submission
Key takeaway
Ask about related entities and franchises before submission, for the candidate and for the company. An approval built on an incomplete declaration can be withdrawn, and the later that happens, the more it costs the employer.