CCP Digital Marketing, How to Structure It

Design a realistic role and an OJT plan that builds capability across analytics, content, paid media, CRM, and reporting.

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Example OJT Themes

Analytics and tracking

Set up GA4 and Search Console, define UTM standards, configure dashboards, and validate data quality.

SEO and content

Keyword mapping, on-page improvements, content briefs, and performance review using search data.

Paid media

Campaign setup, creative testing, budget pacing, and optimisation cycles with clear guardrails.

CRM and email

Audience segmentation, lifecycle journeys, message testing, and deliverability checks.

Reporting and experimentation

Weekly reports, insights to action, and simple experiment design to improve ROI over time.

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